What's Up?

I am a multidisciplinary designer that embraces the human-centered design process to build brands, experiences, and products. I am deeply involved in every stage of the design process, from strategy to information architecture all the way to executions in-pixel and in-person.

Currently, I'm a senior at UC Berkeley, specializing in Business and Digital Media, with a focus in product design and strategy. Most recently, I led creative design and deal-sourcing for Mariah Carey's Roblox concert at Relentlo, and also launched StyleAI, a Series A SMB digital tooling platform. Currently at C3 AI, my focus lies in developing scalable design systems and navigating intricate workflows within enterprise platforms. I thrive in 0 to 1 environments, delivering business value through careful design and user-driven, product strategy. Previously, I have worked as a UX contract consultant for Shopify and Miro, worked in marketing for Make-A-Wish Foundation, and been a design leader at early-stage startups. Outside of work, I’m competitively playing bananagrams, eating an egregious amount of everything bagels, and leading Berkeley’s competitive marketing team. Always happy to connect to those interested in working on exciting projects!

Experience

C3 AI
Product Design Intern
Predictive CRM & Systems Design Language
StyleAI
Founding Product Designer
0->1 Unified SMB Tooling
Shopify
Product Design Consultant
Shop e-commerce, Discoverability
Relentlo
Brand Strategist
Programmatic Solutions & Mariah Carey
Gable
Growth Design Intern
Purchase Flows and Organic Campaigns
Miro
Product Manager Contract
Templates and Apps Integration
Make-A-Wish
Design Intern
Client Engagement
Awards

- Shorty Awards, Immersive Media Nominee, 2023
- National Student Advertising Competition, 2nd at Regionals, 2023
- Kleiner Perkins Fellowship Finalist, 2023
- Playbook AI x Art Hackathon, 1st place, 2023
- National Student Advertising Competition, 1st at Regionals, 3rd at Nationals, 2022
- Cal Alumni Leadership Award, 2021
- National Student Advertising Competition, 1st at Regionals, 4th at Nationals, 2021
- Nahas Coliseum Scholar
- Clorox Foundation Scholar
- Samsung Solve For Tomorrow, State Finalist

Miscellaneous

- imagiCal (American Advertising Federation): President
- Berkeley Innovation: Product Designer, Advisor
- Undergraduate Marketing Association: Design Director, Design Project Manager
- Blockchain at Berkeley: Product Designer, Advisor
- Innovative Design (Blue Team)
- Lead Course Instructor for DESINV 198 (Brand Identity and Graphic Design)
- Haas Business School Association, Rebrand Lead

My Desktop