04/2022 – 01/2023
Vice President of Brand Strategy, Creative Lead, Account Executive
Brand Strategy, Client Management, Creative, Branding, Visual Design, Social Media Marketing, Public Relations, Animation
Mariah Carey's Winter Wonderland
As the Vice President of Brand Strategy at Relentlo, I led deal sourcing, creative ideation, client communication, and design for Mariah Carey’s Winter Wonderland, a month-long Roblox campaign in Livetopia. Over the month of December, the campaign received over 128M visits and over 100,000 concurrent players, making it one of the most successful Metaverse activations. The campaign was sponsored by beauty brand eos.
Please reach out if interested in hearing more about this campaign.