08/2021 – 06/2022


Vice President Marketing, Creative Lead, Design Lead


Market Research, Competitor Analysis, Customer Acquisition Strategy, Branding, Visual Design, Creative Advertising, UI/UX, Prototyping

Meta Quest 2: Devising a fully-integrated, multimillion-dollar marketing campaign to establish VR as a college essential.

imagiCal is a UC Berkeley’s competitive marketing and advertising team. As Berkeley’s chapter of the American Advertising Federation, we compete against over 200 colleges in the National Student Advertising Competition. Our 2022 client was Meta Quest, who wanted a campaign that worked to inspire and evoke brand love among Gen-Z users. Our team performed strategic research and brand strategy, and used these to ideate creative marketing and experiential executions, all the way to high-fidelity brand assets and finalized deliverables. Due to our efforts, we finished went to the national championships in Nashville, where we placed 3rd, our best finish in school history (over 40 years)! Please contact me if you are interested in seeing more about this project and the full plansbook/presentation. All material now owned by Meta Quest.