Duration
09/2020 – 12/2020

Role

Branding and Marketing Consultant, Lead Designer

Work

Market Research, Competitor Analysis, Customer Acquisition Strategy, Branding, Visual Design, Social Media Marketing

Meta Quest 2: Devising a fully-integrated, multimillion-dollar marketing campaign to establish VR as a college essential.

As part of Imagical, Berkeley’s creative consulting organization, we worked with Origin of Mind clothing company to ideate new customer acquisition strategies to increase growth and social media presence while still abiding to the brand’s core message. This was especially important due to the brand’s prior reliance on in-person sales being halted due to the COVID-19 crisis, thus highlighting the importance of their digital strategy.