Relentlo: Building a brand and platform for a $25M adtech platform
Relentlo is democratizing the creator economy and building the future of non-intrusive branded experiences by creating unique, targeted, interactive, and dynamic advertising experiences. They have scaled to integrate in the Roblox, Minecraft, and Fortnite, and we have worked with brands such as Adidas, BMW, Kit Kat, Invisalign, and more.
As Relentlo’s Head of Design, I led all 0-to-1 design, including launching a new brand identity, their foundational design system, building their MVP, and crafting all product surfaces on web, digital, and print. We have worked to integrate in games with a combined 200M monthly active users and recently raised our Series A, valuing the company at over $25 Million.